Session 3
Back to Basics: Know your Market!
by Machteld Andries & Jan-Jaap de Vlieger

As a result of the economical crisis, consumers have become more conscious about what they buy and more critical about the added value products and services provide to them. Overall spending is reduced. We see that it’s now more important than ever to have a thorough understanding of today’s market, so that your offer, product and portfolio-wise, is optimally attuned to market needs.

Case study / studies:
1 | Strengthening key brands in the chocolate biscuits category
2 | Portfolio rationalisation in the beer market


Machteld Andries
Client Service Manager TNS



Jan-Jaap de Vlieger
Client Service Manager TNS


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