Session 10
Research 2.0: qualitative insights in large quantities
by Marcel Maassen

We will introduce and demonstrate the most powerful and advanced new research tools.Agenda

1. The state of the web
A 10 minutes guided tour will provide you with lots of new ideas and inspiration and a load of free tips & tricks.

2. Online tracking: viral campaigns, web site visits and software usage
With TNS ViralTracker we measure reach, response, ratings and comments of viral videos, trailers and widgets, at millions of blogs, communities, social networks and over 350 video sharing portals in more than 50 countries. With TNS QD we track the usage of software and website visits within specific target groups. By combining these techniques with traditional survey research we get a deeper and richer understanding of the interaction between online and off line behaviour and their mutual influence.

3. Social media monitoring: TNS WebLedge
(case study: energy suppliers)
TNS WebLedge continually monitors the online reputation of hundreds of businesses and organizations. TNS WebLedge will be demonstrated using the TNS NIPO Mediamonitor Energy, covering all Dutch energy suppliers and other stakeholders.

4. Community research
(case studies: P&G, Cibavision and Dutch Ministry of housing)
TNS Web Strategy has set up research communities for clients like P&G, CibaVision (Novartis) and the Dutch Ministry of Housing, Regional Development and the Environment.We will demonstrate and discuss our best practises within these communities.


Marcel Maassen
TNS NIPO Web Strategy is the Dutch TNS-team specializing in online research that combines the best of the web 2.0 with proven TNS research techniques. Marcel Maassen, Web Strategy Director, introduces and demonstrates the most powerful and advanced new research tools.


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