Commitment research
TNS has a business dedicated to commitment research. Our primary tool is the Conversion Model™. The Conversion Model has measured customer commitment across 100 countries, in over 300 product categories, for more than 135,000 brands.
Our expertise in commitment research
TNS understands that commitment is more important than loyalty and is a better indicator of future buying behaviour. As it is dangerous to rely upon past loyal behaviour to predict future loyal behaviour, we work with marketers to gauge the strength of a relationship that consumers have with a particular brand or service.
TNS helps clients identify and focus upon committed users of their brand, people who are more likely to give them a higher share-of-wallet, stay with the brand for longer, be prepared to pay a premium price, be less open to competitor claims, go out of their way to find their brand. We also help clients manage customers who are vulnerable/at risk.
Specialist solutions
At TNS, the Commitment Centre of Excellence recognises the importance of commitment and adds value to all our work with clients across all industry sectors and areas of expertise.
Why do satisfied customers defect and dissatisfied customers stay? Who is at risk and who is available to become a customer? Find the answers through Conversion Model™
80% of the world's most valuable brands have used the Conversion Model™
General information
- TNS Dimarso
- TNS Media
- F. Riga Square 30
- 1030 Brussels
- Belgium
- +32 2 215 19 30
- +32 2 240 50 00
