The fifth edition of the Brand Media Monitor (2000, '02, '04, '06 and '08) provides the market with a wealth of information on brands, media and consumers, together with their mutual relationships.

In the 2008 edition, the section dedicated to brands includes some 500 brands, pertaining to a wide range of sectors. Many such sectors have really been drilled down, with extra sectorial questions and consumer segmentations based on brand loyalty and brand attractiveness (using the acclaimed Conversion Model). For some specific brands, a particular segmentation has been based on awareness, usage and intention.

Consumer insights are deeper than ever, and the BMM survey still gives you an exclusive access to the semiometric profile of respondents. The shopper typology has been broken down into FMCG, durables and services, and in addition Future Shapers en Future Makers are now also identified.

As far as media insights are concerned, the internet, digital media and below-the-line are subject to an in-depth analysis, with information on frequency of use and fields of interest available; hence, strategic and tactical information are at your disposal.

The major benefit of this piece of survey is of course that it sheds a new light on the mutual relationships between brands, media and consumers. So many exclusive insights make the BMM a must-have for media planners, publishers and sales houses alike.

People

Better description of consumers and targets.

Brands

Exclusive focus on 500 brands.
More than only 'regular use':

• Usage Behaviour & Brand Attraction
• In-depth analysis of the Brand Relationship

Direct link (uni-source) between brand & media.

Media

Unique focus on qualitative questioning of media.
Additional attention to below-the-line and direct mail.
Further details on the internet and digital television.