Exploitation: Software

The BMM 2008 is accessible to our clients through the very user-friendly Galileo software.
Because of the different needs of our customers, TNS offers on demand our tariffs for three different modules: Access to the study, Information on Media, Information on Brands.

Access to data

Set-up (software and socio-demographic data)
Shopper Typology
Semiometrie
Set-up Pack (Set-up, Shopper Typology, Semiometrie)
Set-up Pack Extra (Set-up Pack + "Future View")

Information on media

TV
Radio
Dailies
Magazines
Cinema
Internet
Billboards
Free sheets
Below-the-line
Section "Media profile"
Brand image of 100 media brands

Information on brands

Simple brands

"Small" sectors: Internet providers, Electricity suppliers, Dishwashing detergents (by hand), Detergents dishwasher

"Medium" sectors: Supermarkets/hypermarkets/discounts, Computer brands, Mobile phone operators, Digital TV suppliers, Smoothies

"Large" sectors: Banks, Insurance companies, Car brands, Mineral water, Alcoholic drinks, Clothing stores, Brands of shampoo

© 1998-2008 Taylor Nelson Sofres plc. / Dimarso NV / Sobemap Marketing NV
All rights reserved.

SDM